Reasons to Start Writing About Math While Studying in College

I’ve been thinking a lot lately about why I’m writing about math while studying in college. I think it has a lot to do with the fact that it’s been a while since I studied math in school, and I don’t remember a lot of what I learned. I also think that it might be a good idea to write about math for a few reasons.

1. It helps me remember

When I was in high school and college, I was really good at memorizing formulas and equations. I memorized them so well that I could recite them back to the teacher without looking at my notes. I was also good at doing math problems in my head. I could work out the answer to a math problem without needing to write anything down. It was a skill that I was proud of, and it came in handy when it was time to take math tests in college, where I was often tested on my ability to solve math problems without writing them down. But as I got older, I started forgetting things I learned in math class. I would have to go back and re-memorize the formulas and theorems I had memorized before, and even then I would forget some of them. I started to feel like I was forgetting more and more things as time went on, and that got me thinking about why this was happening, and what I could do to prevent it from happening in the future. I decided that the best way to prevent myself from forgetting things was to write them down, and so I started writing down the formulas, equations, and math problems that I studied in class. It worked, and for the first time in a long time, I felt like I could remember everything I had learned in my math classes. It felt really good to be able to look back on my notes and remember all the things I had written down. Now, when I take a math test, I write down the problem, and then I go back to my notes to look up the answer. If I have a question, I can look it up in the back of my notes, and if I need to write down a formula or an equation, I just write it down on a piece of paper and put it in my backpack. It really works!

2. Writing about math helps me understand it better

Writing about math is a really good way to help me understand the math that I am learning in my classes. For example, in my algebra class, we are learning about solving quadratic equations. When I first started studying algebra, I had a hard time understanding how to solve equations like this:

x2 – 4x + 5 = 0

It took me a while to figure out how to do it, but once I did, it really made sense to me, and now I can do it without even thinking about it. Writing down the steps I took to solve the equation really helped me understand what I was doing, and made it easier for me to do the same thing when I needed to solve an equation in a different way. I find that when I write things down, I am more likely to remember them, and when I remember things, I understand them better. So when I am studying math in class, I try to write everything down as I learn it, so that I can remember it and understand it as I go along. It also helps me when I have questions, because I can write down my questions and go back later to see if I can find the answers to my questions in my notes or in the textbook. It makes it a lot easier to find the information I need when I need it, and makes it easier to remember the information when I want to use it later.

I think that writing things down is really important when you are learning math, because it helps you remember what you have learned, and helps you understand how to use the information you have been learning. It is also a great way for you to keep track of your own progress as you learn math, so you can see if you are understanding things correctly, or if you need to re-learn something that you have already learned. If you are having trouble understanding a concept, writing it down can help you figure out what you are doing wrong, and how to fix it. It can also help you when you have to explain something to someone else, because you can just write down your explanation and show it to the person, instead of trying to explain it to them over the phone or in person. Writing things down can really help you learn and understand math, and can be a very useful tool in your study of math. I hope you find it useful, too.

If you are interested in learning more about how to study math, you might want to take a look at my post about how I study math. It has lots of tips and tricks that you can use to help you study math better, and to remember things you learn in class when you need them.

Tips To Write A Book Description That Sells

Writing a book description is one of the most important parts of writing a book. It is the first thing that potential readers see when they search for your book on Amazon or any other book selling website. If your book description doesn’t grab their attention, they’re not going to read your book.

In this post, I’m going to give you some tips on how to write the perfect book description. You’ll learn how to make your book descriptions stand out from the rest of the books on Amazon, and how to get people to click on your book’s description and buy your book right away!

## How To Write The Perfect Book Description On Amazon

The first thing you need to do when you’ve finished writing your book is to go to Amazon and put it up for sale. This is the easiest way to get your book out there and for people to find it. You can do this by going to and clicking on the “Create a New Listing” button in the upper right-hand corner of the page. Then, you can enter the title of your book, the genre, and the price that you want to charge for it. After that, you’ll need to write a short description of the book, which will appear on the right side of the Amazon page. Here are some things to keep in mind when writing the book description:

1. Make sure that your description is short and to the point. You don’t want your description to be too long or too wordy. You want it to be simple and easy to understand. You’ll also want to make sure that it doesn’t sound like you’re trying to sell your book to people. Instead, your description should sound like it’s written by someone who loves your book and wants other people to read it.

2. Don’t use too many adjectives or adverbs in your description. If you do, it’ll make your description sound like a sales pitch, and people won’t be interested in reading it. They’ll just be turned off by it. Instead of using a lot of adjectives and adverbs, try to use simple, plain language. For example, instead of saying, ‘This is the best book ever written,’ you could say, ‘It’s a great book.’

3. Avoid using too many exclamation points in your book’s description. Exclamation points are used to emphasize a word or phrase, but too many of them can make the description sound too much like an advertisement.

4. Make your description as unique as possible. If someone else has written a book with a similar title to yours, they’ll have a better chance of selling it if they write a unique description for their book than if they use the same description as everyone else.

5. Write your description in the third person. This will make it sound more professional and less like an ad.

6. Try to include at least one or two of the keywords that people are searching for when they’re looking for books on the topic that you’ve written about.

7. Include a link to your Amazon author page in the description. People will be able to get more information about you and your book if they click on the link.

8. Use bullet points to break up your description into smaller chunks. This makes it easier to read, and it also makes the description look more professional.

9. Include at least two or three of your best quotes from your book in your Amazon description. These quotes will help people get a better idea of what the book is about, and they can also help you get more sales.

10. Include links to all of the reviews that people have written about your book so that they can read them. People are more likely to buy a book that has lots of positive reviews than one that has few or no reviews.

11. Include the ISBN number for the book on your author page on Amazon. This way, people who are looking for a book on the same topic as yours can find it easily.

12. Include your social media links on your description so that people can find you on Facebook, Twitter, and other social media sites.

13. Include any other information that people might want to know about you or your book (for example, your website address, your email address, and your phone number).

14. Include as many keywords as you can think of that are related to the book that you have written. These keywords will help search engines find your book when people search for it on the internet.

15. Write a short, catchy title for your description that will make people click on it. This title should be something that will grab people’s attention and make them want to read more.

16. Write an email to your friends and family and ask them if they’d be willing to review your book for you. This can be a great way to build up your author’s page and get more reviews on Amazon and other book-selling websites.

17. Put your book up for free for a limited amount of time so that you can get as many people as possible to read and review it. The more reviews that you get, the more likely it is that people will want to buy it later on.

18. Put up your book as a pre-order. This means that people who want your book will have to pay for it before they can get it, but they can still get it for free while they wait.

19. Put a link on your Facebook author page to your book on Amazon, and ask your friends to share the link with their friends.

20. Send out a press release to local newspapers and magazines about your new book.

21. Use Google Alerts to find out if anyone else has published a book about your topic. If they have, send them an email and ask if you can use one of their book descriptions in your own book description.

22. Get your book reviewed on Goodreads. Goodreads is a website where people can rate books that they’ve read. If your book gets a good rating, people will be more likely buy it. You can find out more about Goodreads.

23. Use Twitter to promote your book. People who are following you on Twitter will see your tweets, and if they like what they see, they can click on a link and read more about it on your Twitter page.

24. Use Facebook to promote the book. If people like your Facebook page, they will see the posts that you put up there.

25. Use your blog or website as a promotional tool.

The Importance of Writing Skills

The Importance of Writing Skills.

Writing Skills

Writing skills are an important part of communication. Good writing skills allow you to communicate your message with clarity and ease to a far larger audience than through face-to-face or telephone conversations.

You might be called upon to write a report, plan or strategy at work; write a grant application or press release within a volunteering role; or you may fancy communicating your ideas online via a blog. And, of course, a well written CV or résumé with no spelling or grammatical mistakes is essential if you want a new job.

Today, when anyone can be their own publisher, we see more and more examples of poor writing skills both in print and on the web. Poor writing skills create poor first impressions and many readers will have an immediate negative reaction if they spot a spelling or grammatical mistake. As just one example, a spelling mistake on a commercial web page may cause potential customers to doubt the credibility of the website and the organisation.

This section of SkillsYouNeed aims to make you think about your writing – from grammar, spelling and punctuation, how to plan your writing, and the various processes and checks to go through before pressing print or broadcasting your message online. It also provides guides for specific pieces of writing that you may need to produce, whether at school, university, or in the workplace.

The importance of writing skills

Written communication is an exceptional characteristic of the human species. Over hundreds of years, writing has helped individuals to inform, collaborate and alert other, while societies benefitted from written history, culture and knowledge. In our time, how you successfully use the gift of writing, depends on you.

Writing is a life skill, not only an essential job-related skill, because it is often the basis upon which others judge your learning, your values, your ideas and your contribution to society. Regardless of your career or occupation, everyone has to write to communicate with others, whether it is a friendly email, a formal business memo, a report, a job application, a press release or a message of condolence. Your writing skills determine if you receive the desired reaction from your reader. Did you inform, persuade, calm or entertain as you hoped? The effectiveness of your communication can affect your daily life and your life course outcomes. So, miscommunication can have serious consequences and unintended effects.

Writing is personal. It represents us when we are absent in space and in time. Writing expresses who we are, even after our life time. It makes our knowledge, our personal aspirations and our work for the future visible to others. Writing is the means to explain our ideas to ourselves and to others while preserving our personal experiences and our memories. No one else can do it for you. In this way, writing connects you with yourself. Writing is not fleeting; it is permanent. It is a record of what you wished to communicate at a point in time.

Writing enables you to reach a much larger audience, in many places and over time. Keep this in mind, if you want an on-line presence. If writing was judiciously planned, thoughtfully written and designed for the intended readers, it lives on in the minds of those who read it. If you are reading this and it made sense to you, it means that the writer directed the message to you.

Why Writing Skills are Important

Writing skills are an essential element of communication. Excellent writing skills enable you to communicate your message with precision, correctness, exactness, sureness, efficiency, and accuracy and cure to a greatly wider audience than within face-to-face or phone communications, communication in all workplaces employees is constantly drafting letters, emails, memos, reports, statements, announcements, observations, records, reminders, documents, accounts, memorandums, letters, and reports. All of these need excellent writing abilities so that people are capable to communicate their opinions, thoughts, and ideas effectively.

You might be asked upon to draft a report, project or approach at work; write a present application or papers statement within a volunteering position; or you may favor expressing your ideas online via a blog. And, of course, a well-written CV or résumé with no spelling or grammatical errors is essential if you require a fresh job.

However, now, more jobs demand excellent writing skills than ever since. In line for an employee to get an understanding and be understood in his/her emails or news, then he/she must understand how to write in a way that is well known and with his/her ideas definitely established.

2. When Communicating: In all the workplaces, employees are continually writing letters, emails, memoranda, messages, and statements. All of these need excellent writing abilities so that individuals become able to communicate their thoughts and opinions effectively. Good writing skills enable you to communicate a word with accuracy and efficiency and can lead to a wider audience related to face-to-face communication.

Weak writing skills, on the other hand, particularly where communication with the administration is involved, can be a red standard that an employee is not suitable enough for management jobs and as such can be a barrier to development. Further, individuals with inadequate writing skills seem to have a weaker level of capacity, knowledge and, ability.

3. Trustworthiness in an Employee: Workers with superior writing skills are usually observed as being a warm property. Businesses throughout the world are serving substantial quantities of capital to encourage and provide pieces of training to their employees and enhance their writing skills. Assume a situation where you as an employee download an article or attempt to paraphrase a message from a co-worker but the email or statement is full of typos and grammatical mistakes.

It would not only lose a lot of time but also worsen to efficiently communicate the message. This indicates that the sender was inexperienced and did not worry to proofread his work. So it is obvious that writing skills are necessary and required for any worker who wants to win in their career.

4. Reflections of an Employee to be considered: Good writing skills unlock doors for various younger employees to be considered for superior positions. Nevertheless, as essential as these abilities are, it is further necessary to understand when and when not to fix another individual. Fixing the incorrect individual can get you in difficulty at work or even dismissed. Not everybody wants to be changed, and not all errors are meaningful or notable enough to justify the emendation.

5. Writing Skills Proves your Ability: Despite if your job doesn’t need a lot of writing, whereby you come over is critical and significant. A few grammatical or punctual flaws may appear little. But people do mention. And they manage to remember that those who don’t write well are less capable and knowledgeable than those who do. Don’t let anyone drop you because of your inadequate writing skills. A few minutes of proofreading can enhance the process you observed. Faultless papers will grant you a cleverer person than an associate whose job is full of typos.

6. Writing Skills makes you more Prominent: Excellent influencing, persuasion, and convincing skills support you to inspire others to accomplish your goals. Teachers assign their students to write powerful articles, assignments, and essays in order to provide them for the job market by improving these meaningful skills. If you are producing taglines and calls-to-action for your organization, you just need to know how to produce a copy that will inspire the student to take action. If you are representing an innovative idea that can enhance a method to your supervisor, you should sound persuasive. Each paper must express your ideas efficiently.

7. Writing Skills Helps in Record Keeping: Data that is communicated verbally isn’t stored for delayed. That’s why individuals write notes of lectures. As students use their notes to write assignments, you can use your documents in your job. Gathering information on paper is the genuine process of saving it for times. In fact, the several specific information that has approached us several times back was from books.


How to Start a Business: A Step-by-Step Guide

small business idea example: Career Coach Nariah Broadus

Write Your Business Plan

Having a firm grasp of your “known unknowns” is important because all it means is that you’re actively not prioritizing finding a solution right now; that’s a lot better than being unprepared or caught off guard, especially if you struggle to answer these questions while seeking funding.

Business plan outline

Next Step: For inspiration, it can be helpful to look at some business plan examples to kick things off. If you’re interested in writing a plan but turned off by lots of paperwork, we’ve developed a free business plan template that you’ll actually use.

Choose a business name

For starters, your business name is a universal facet of your marketing—it shows up everywhere you do. Keep things simple and focused: find a name that makes it clear what you do, that’s short and memorable, and that aligns with your mission and vision statement. This isn’t an effortless task, but it’s very achievable with a bit of ingenuity.

Next Step: Our business name generator can help you come up with an initial set of ideas—the rest is up to you. If you’re starting from scratch, there are also a few time-tested practices to lean on for direction.

Conduct market research

One of the best ways to start a business is to conduct a market analysis. The goal of market research is to better understand your target market and competitors in order to craft an effective business plan.

What’s the potential opportunity size?

Entrepreneurs are often too dismissive of small markets. Yes, the market size should match your ambitions, but the opportunity size of a specific niche is determined by a few other dimensions. For example, if a product category has relatively few active customers, but the price of the product is relatively high and requires repurchase, that’s an attractive opportunity that founders focused on market size might miss.

Who’s your competition?

What does the competitive landscape look like for your target market? Are there many competitors, or very few? If there are a lot of competing businesses in your niche, it’s often a sign that the market is well established. That’s good for ensuring demand exists, but it will also require you to differentiate what you offer (to some degree) in order to attract customer attention and build market share.

Who is your target audience?

A target audience is a group of people you plan to sell your products and services to. Understanding your target audience makes it easier to find new customers and bring interested buyers to your website. From higher engagement on your social media channels to a greater ROI for your ads, defining your buyer personas upfront can help you succeed.

Secure Financing to Fund Your Business

Common ways to fund your startup

Business loans

Business grants

Shopify Capital


Personal investors

Choosing the right structure is about balancing the legal and financial protection you need with the flexibility offered by different options. It’s an important decision, and it’s one you should consider carefully before you launch your business.

Sole proprietorship

A sole proprietorship is great if you’re the only person involved in the business, and is usually the lowest-effort structure to pursue, but it leaves you personally liable for the business and its activities. As a sole proprietor you can hire employees, but you’ll need an employer identification number (EIN) to do so, which means registering your business entity.

Limited liability corporation (LLC)

A limited liability corporation (LLC) is a common type of small business entity in the US. It provides liability protection for the business owner(s), so you are not financially responsible if legal claims are brought against your business. An LLC can be formed by one or more owners.


A C corporation is a business structure where proprietors are taxed separately from the entity. Shareholders own the business and each has a fractional share of the company. The benefits of a C corp are normally enjoyed by large, multinational corporations, like Walmart and Apple. However, they can be leveraged by small businesses that want to garner investment by issuing stock.

Legal structure factors

Where is your business located

What kind of business are you starting

How many people are involved

Next Step: An accountant or lawyer can be helpful in evaluating the different options available in your area and with the process of setting up a business. You can also check out this sole proprietorship vs. LLC comparison.

Refine your idea.

If you’re thinking about starting a business, you likely already have an idea of what you want to sell online, or at least the market you want to enter. Do a quick search for existing companies in your chosen industry. Learn what current brand leaders are doing and figure out how you can do it better. If you think your business can deliver something other companies don’t (or deliver the same thing, only faster and cheaper), or you’ve got a solid idea and are ready to create a business plan.

Define your “why.”

“In the words of Simon Sinek, ‘always start with why,’” Glenn Gutek, CEO of Awake Consulting and Coaching, told Business News Daily. “It is good to know why you are launching your business. In this process, it may be wise to differentiate between [whether] the business serves a personal why or a marketplace why. When your why is focused on meeting a need in the marketplace, the scope of your business will always be larger than a business that is designed to serve a personal need.”

Consider franchising.

Another option is to open a franchise of an established company. The concept, brand following and business model are already in place; all you need is a good location and the means to fund your operation.

Brainstorm your business name.

Regardless of which option you choose, it’s vital to understand the reasoning behind your idea. Stephanie Desaulniers, owner of Business by Dezign and former director of operations and women’s business programs at Covation Center, cautions entrepreneurs against writing a business plan or brainstorming a business name before nailing down the idea’s value.

Clarify your target customers.

“You need to clarify why you want to work with these customers – do you have a passion for making people’s lives easier?” Desaulniers said. “Or enjoy creating art to bring color to their world? Identifying these answers helps clarify your mission. Third, you want to define how you will provide this value to your customers and how to communicate that value in a way that they are willing to pay.”

TIP: To refine your business idea, identify your “why,” your target customers and your business name.

During the ideation phase, you need to iron out the major details. If the idea isn’t something you’re passionate about or if there’s not a market for your creation, it might be time to brainstorm other ideas.

Write a business plan.

Once you have your idea in place, you need to ask yourself a few important questions: What is the purpose of your business? Who are you selling to? What are your end goals? How will you finance your startup costs? These questions can be answered in a well-written business plan.

A lot of mistakes are made by new businesses rushing into things without pondering these aspects of the business. You need to find your target customer base. Who is going to buy your product or service? If you can’t find evidence that there’s a demand for your idea, then what would be the point?

Free download: Here is our business plan template you can use to plan and grow your business.

Conduct market research.

Conducting thorough market research on your field and demographics of potential clientele is an important part of crafting a business plan. This involves conducting surveys, holding focus groups, and researching SEO and public data.

Market research helps you understand your target customer – their needs, preferences and behavior – as well as your industry and competitors. Many small business professionals recommend gathering demographic information and conducting a competitive analysis to better understand opportunities and limitations within your market.

The best small businesses have products or services that are differentiated from the competition. This has a significant impact on your competitive landscape and allows you to convey unique value to potential customers.

Consider an exit strategy.

It’s also a good idea to consider an exit strategy as you compile your business plan. Generating some idea of how you’ll eventually exit the business forces you to look to the future.

“Too often, new entrepreneurs are so excited about their business and so sure everyone everywhere will be a customer that they give very little, if any, time to show the plan on leaving the business,” said Josh Tolley, CEO of both Shyft Capital and Kavana.

“When you board an airplane, what is the first thing they show you? How to get off of it. When you go to a movie, what do they point out before the feature begins to play? Where the exits are. Your first week of kindergarten, they line up all the kids and teach them fire drills to exit the building. Too many times I have witnessed business leaders that don’t have three or four predetermined exit routes. This has led to lower company value and even destroyed family relationships.”

A business plan helps you figure out where your company is going, how it will overcome any potential difficulties and what you need to sustain it. When you’re ready to put pen to paper, these free templates can help.

Easy Businesses to Start

Whether you’re looking to start your venture today or you simply don’t want to jump through the normal hoops of launching a small business, the below ideas are extremely easy to start — so easy, all you’ll need to do is sign up on a website or tell your friends about your services.

1. Vacation Host

Have you ever used a home-sharing service instead of a hotel? You could make a living by hosting visitors in your own home or renting out a room. Consider becoming a host with companies like Airbnb.

2. Pet Sitter

Do you have a passion for pets? Consider becoming a pet sitter. While the pet’s owners are away on vacation, either host their pet at your home or make visits to their home. Join a pet sitting service like Wag to get started.

small business idea example: pet sitter

3. Daycare Owner

Childcare continues to be in high demand. While nannies and nanny shares are popular right now, a good daycare is hard to find. Fill a need in your neighborhood by opening your own. And, as always, make sure you’re complying with your city and state’s zoning, licensure, insurance, and inspection requirements.

4. Blogger

If there’s a topic you have a heavy interest in, then there’s an audience out there with a heavy interest in it too. A blog can be used to build an online community whose engagement can be monetized. Affiliate marketing, sponsored content, and co-marketing are some ways to make money once your blog develops a following.


Differences Between a Public Company and a Private Company

Difference between Public Company and Private Company

Everything you need to know about the key differences between public company and private company. Public Company means which is formed with minimum of seven members and three Directors. There is no restriction on maximum number of members.

The name of the company shall end with the word ‘Limited’ which is not a private company. Public Limited Company means a Company which is not a private limited Company and has a minimum Authorized Capital of Rs. 5 Lakhs.

It does not carry the word ‘private’ in its name and also do not have the restrictions as carried out in the private limited companies. A Private Company which is subsidiary of Public Company also functions as Public Companies.

In determining this number of 50, employee- members and ex-employee members are not to be considered. Prohibits an invitation to the public to subscribe to any shares in or the debentures of the company.

Prohibits any invitation or acceptance of deposits from persons other than its member, directors or their relatives; Provided that where two or more persons hold one or more shares in a company jointly, they shall, for the purposes of this definitions, be treated as a single member.

Difference between Public Company and Private Company: 15 Major Differences

1. Minimum Paid-up Capital- A company to be incorporated as a Private Company must have a minimum paid-up capital of Rs. 1, 00,000, whereas a Public Company must have a minimum paid-up capital of Rs. 5, 00,000.

4. Transferability of Shares- There is complete restriction on the trans­ferability of the shares of a Private Company through its Articles of Association, whereas there is no restriction on the transferability of the shares of a Public Company.

5. Issue of Prospectus- A Private Company is prohibited from inviting the public for subscription of its shares, i.e. a Private Company cannot issue Prospectus, whereas a Public Company is free to invite public for subscription i.e., a Public Company can issue a Prospectus.

7. Consent of the Directors- There is no need to give the consent by the directors of a Private Company, whereas the Directors of a Public Com­pany must have file with the Registrar a consent to act as Director of the company.

8. Qualification of Shares- The Directors of a Private Company need not sign an undertaking to acquire the qualification shares, whereas the Directors of a Public Company are required to sign an undertaking to acquire the qualification shares of the public Company.

9. Commencement of Business- A Private Company can commence its business immediately after its incorporation, whereas a Private Com­pany cannot start its business until a Certificate to commencement of business is issued to it.

10. Share Warrants- A Private Company cannot issue Share Warrants against its fully paid shares, whereas a Private Company can issue Share Warrants against its fully paid up shares.

11. Further Issue of Shares- A Private Company need not offer the further issue of shares to its existing shareholders, whereas a Public Company has to offer the further issue of shares to its existing shareholders as right shares. Further issue of shares can only be offer to the general public with the approval of the existing shareholders in the general meeting of the shareholders only.

12. Statutory Meeting- A Private Company has no obligation to call the Statutory Meeting of the member, whereas of Public Company must call its statutory Meeting and file Statutory Report with the Register of Companies.

13. Quorum- The quorum in the case of a Private Company is TWO mem­bers present personally, whereas in the case of a Public Company FIVE members must be present personally to constitute quorum. However, the Articles of Association may provide and number of members more than the required under the Act.

14. Managerial Remuneration- Total managerial remuneration in the case of a Public Company cannot exceed 11% of the net profits, and in case of inadequate profits a maximum of Rs. 87,500 can be paid. Whereas these restrictions do not apply on a Private Company.

Removal of Directors

If the shareholders of a public company wish to remove a director , they must give their notice of intention to move a resolution for their removal. This must occur at least two months before the meeting of shareholders to vote on the resolution is held. The director being removed has a right to put forward a case for their remaining in office. They can do so by either giving a written statement or speaking to the motion at the meeting. A director of a public company cannot be removed by a resolution of the board of directors.

If the shareholders of a private company wish to remove a director, they may do so by passing a resolution. To pass the resolution, more than 50% of the shareholders must be in favour of the removal. The company’s constitution or shareholders agreement may also contain other mechanisms for removing a director. For example, it may allow the board of directors to remove a director or allow a particular shareholder to remove their appointed director.

Private and public company FAQ

Is a private company better than a public company?

A private company isn’t necessarily better than a public company, just like a public company isn’t necessarily better than a private company. Which one is better really depends on a business’s needs and goals.

If a business wants to raise tons of money, it’s probably better to go public and take advantage of the stock market as a source of capital. But if a business is more interested in retaining self-control, then it makes more sense to stay private.

What’s the difference between the private and the public sector?

The public sector refers to government agencies and the jobs therein. The private sector, on the other hand, refers to non-governmental businesses and organizations, plus the associated jobs.

What does a company need to do to go public?

The exact requirements to go public depend on the stock exchange you wish to sell stock on. The New York Stock Exchange (NYSE) has different requirements than NASDAQ does, for example.

Regardless, you’ll definitely want to consult with attorneys and financial experts before you even think seriously about going public. They’ll be able to guide your next steps, which will probably include these:

Your company may not be ready to go public yet, but that doesn’t mean you have to live without cash flow. You can raise capital from venture capitalists and angel investors, borrow money from business lenders, or even try crowdfunding your business.


How to Become a Preschool Teacher: Your 4-Step Lesson Plan

crayon box with four crayons sticking out

Preschool teacher requirements

Preschool teachers need at least some level of college education and training in childhood development. Different states and schools also have different certification requirements.


Most preschool teachers need at least an associate’s degree. Some programs, such as public schools, require a bachelor’s degree. Common degrees include early childhood education, psychology, English or other subjects. If you get a degree in a field other than childhood education, you will need additional experience teaching young children.


States often regulate hiring based on a teacher’s level of child care experience. Aspiring preschool teachers can get training and experience as teacher’s assistants, teacher’s aides or day care assistants. Working alongside a certified teacher will help you gain an understanding of the different types of skills you’ll need to excel in this career. You can also learn about the various activities preschool teachers hold for their students and which ones are the most effective.


States also require preschool teachers to get certified. Certifications vary by state and type of school. For example, public schools often have stricter requirements. Some standard certifications for this career include:

Council for Professional Recognition’s Child Development Associate certificate

To earn this credential, preschool teachers must complete training in both the classroom and in a teaching setting during which a reviewer will observe them working with children. They must also pass an exam and renew their license every three years.

National Early Childhood Program Accreditation’s Child Care Professional certificate

This two-year course is particularly useful for preschool teachers without college degrees or degrees in early childhood education. After completing training, they must pass an exam to earn their certification.


Preschool teachers should be comfortable guiding and working with very young children, which requires a high level of calmness and understanding. They must also be able to work with children of different backgrounds and stages of development and determine each one’s learning level. Other critical preschool teacher skills include:


A preschool teacher should be able to communicate effectively with both children and children’s parents. They should provide clear written and verbal reports of children’s progress.





Step 1: Enroll in an early childhood education program

The BLS reports that preschool teachers usually need at least an Associate’s degree. 1 The federally organized Head Start programs (which account for a sizable chunk of preschools throughout the country) require half of their teachers to hold at least an Associate’s degree and the other half at least a Bachelor’s degree in early education or a related field. 1

Some employers might require preschool teachers to have some work experience in a childcare setting. In this case, new preschool teachers might break into the field as childcare workers or teacher assistants, according to the BLS.

But the primary requirement for public schools is a license. In every state, preschool teachers must be licensed to teach early childhood education, according to the BLS. Most often, a state’s licensing requirements involve a Bachelor’s degree and passing an exam to demonstrate competency. 2

Step 2: Become certified

Certification and licensing requirements for preschool teachers vary by state and school, though the BLS highlights two common certifications: the Childcare Development Associate (CDA) from the Council for Professional Recognition or the Child Care Professional (CCP) designation from the National Early Childhood Program Accreditation.

The CDA credential is required in several states, according to the BLS. Earning it involves verification of coursework, experience in the field, a written exam and observation of the candidate working with children.

Even if your state does not require the CDA for preschool teachers, employers are likely to appreciate it in their applicants. Learn more about the benefits professionals can receive from the CDA credential at: Is Earning a Child Development Associate Credential Worth It?


Freelance writing tools

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20+ Useful Tools For Freelance Writers

Being a freelance writer is one of the fastest growing careers in the writing industry. The career owes this popularity to its many benefits like; no regular office routine, no daily commute, and the liberty to work from any corner of the globe.

However, if you take a look inside the world of freelance writing, you’ll see that as a freelance writer you have to wear many hats. One is required to manage the existing clientele and hunt for new clients, generate ideas, research topics, administrate your business, handle finances and, with all this, produce quality writing.

So for all the harworking freelance writers out there, here is a list of 20 useful tools that can help you find new ideas, create catchy headlines, make shareable images for your blog, write without distractions, and more.

Best SEO tools for freelance writers

4. Clearscope

Clearscope is a best-in-class SEO content optimization tool that drives search traffic to your articles. They are focused on helping writers produce SEO content that doesn’t suck, and matches the intent for readers so it ranks and reads well.

5. MozBar

MozBar is a free Chrome extension that makes it easy to get link metrics and see SEO data on the SERP page. It shows metrics for pages and domains you search like Domain Authority, Page Authority, and number of backlinks.

6. Ahrefs

There’s a little bit of a learning curve with Ahrefs, but they have a ton of content to help you use the platform. Once you figure out how to use it, it’ll become a main player in your freelance writing toolkit.

7. Keywords Everywhere

The paid version gives you accurate monthly search volumes for Google, Amazon, eBay, YouTube, DuckDuckGo, and even SEO tools like Answer The Public. You can even export your data and use it to build out a content strategy for clients.

Best writing tools for freelancers

8. Help a B2B Writer

Tired of sorting through hundreds of Help A Report Out (HARO) responses? Only to find crap quotes and sources. That’s where Help A B2B Writer comes in. This free tool helps you find unique examples and expert sources for your content.

Help A B2B Writer is so easy to use too. You simply request a quote for an article you’re working on. A handful of targeted, relevant sources get an email with an invitation to contribute. Then they email you their insights! Simple as that.

9. Grammarly

In short, Grammarly analyzes any text you’ve written and checks for errors. The free version covers basic things like grammar, punctuation, and spelling. While the premium version provides stylistic changes and provides best-in-class writing advice for your text.

Grammarly is free. You can use it forever without any limits or trial period. The free version is pretty good. But if you want all of Grammarly’s features, you’ll need to upgrade to Grammarly Premium, which is what I’ve been using for three years now and I love it.

10. ProWritingAid

Most people choose ProWritingAid over other grammar checkers (like Grammarly or Hemingway App) because it’s secure. ProWritingAid is GDPR compliant and uses bank-level security. Nobody sees your (or your clients’) work when you run it through their writing tool.

11. WordHippo

What would a freelance writing tool round-up be without a thesaurus recommendation? WordHippo is an online-based thesaurus with helpful vocabulary resources. You can find synonyms, antonyms, word meaning, rhyming words, and more for your articles.

12. CoSchedule Headline Analyzer

And more to help you create the best headline for your piece. You’ll receive a detailed breakdown of your headline, from common and emotional words you should use. To how you can help inspire readers based on your word choice.

13. Capitalize My Title

“Another thing I use all the time that’s super useful (especially if you work with clients with different style guides) is Capitalize My Title. Copy your text in, select the right style guide, and it’ll capitalize it accordingly.” — Nicola Scoon, freelance writer.


Need to format images or create GIFs for a client’s article? Look no further than This free online GIF maker gives you animated GIF editing, plus editing tools to create, resize, crop, reverse, and optimize photos for the web.

15. Unpaywall

Hate when you’re looking for studies and reports, only to get blocked by a paywall? So do we. That’s where Unpaywall comes in. Unpaywall gives you access to scholarly articles and research that are normally pay-to-read, for free. It is integrated with thousands of library systems and search platforms worldwide so you can read research papers for free.

16. Canva

Canva is the easiest online graphic design tool. You can use it for everything from creating images for articles to designing social media posts for your brand to flyers and ads. It has an endless list of features and templates to help you create professional graphics for free.

17. Evernote

evernote note tasking app

Evernote was the first (and arguably most impressive) note-taking app around. It lets you upload notes and research from around the web, organize them into folders, and access them quickly when you’re writing. It has a number of cool features, one being the web clipper, which allows you easily save stuff from the internet to your dashboard. Evernote also syncs across your devices and has a browser version so you can retrieve information anywhere, anytime.

Invoicing/Money Management

You want to get paid for your hard work, so make sure you have an invoicing system in place. You’ll also need to track your income and expenses to keep the IRS happy. These tools are perfect for all your accounting needs.

35. Wave

36. Shoeboxed

Do you remember shoe boxes stuffed to the brim with receipts? No wonder tax time was such a headache. Shoeboxed helps keep your receipts organized. You can scan, sort, and file receipts as they come in throughout the year.

37. Quickbooks

38. Freshbooks

Don’t forget about your bank’s mobile app
If your bank has a mobile app, you’ll want to install it on your smartphone. You’ll reduce the number of times you need to go to the bank. With most mobile banking apps, you’ll be able to:

Time Trackers

If you don’t know how long it takes you to write a blog post, magazine article, or copy for a website, you should. Knowing how much time you spend helps you ensure your writing gigs are really worth the money. It’s also info you need to determine your hourly rate.

Try one of these time trackers and make sure how long you think it takes to complete a project matches up with how long it actually takes. (Note: You can also use these to track time for clients, if you’re charging an hourly rate.)

39. AND CO

40. Toggl

Toggl helps you create time estimates for projects, and alerts you when you’re close to your estimate. You can also edit your time and add time manually, which is helpful for freelancing tasks when you’re not at the computer.

41. Harvest

Freelance writing tools

It allows you to capture ideas via images, PDFs, URLs, videos, or voice notes and turn them into projects and tasks by assigning due dates, sharing them with other team members, and linking them with bigger goals.

The Best Writing Tools For Becoming a Freelance Writer

1). Hemingway


I’ve heard tons of writers swear by the Hemingway App . It’s a simple tool for cutting the bad from your writing and tightening up your message. You can also get a desktop version for distraction-free (i.e. no WiFi) writing.

Key Features:




2). Scrivener


I was first introduced to Scrivener by Lise Cartwright who uses it to write Kindle books. Since she has about a billion of them, I listened. Scrivener is a monster writing tool that allows you to keep everything from research to outlines all in one place. PC Magazine rates it as the number one writing app on the market.

Key Features:




With Scrivner, you purchase a one-time license. The standard rate is $49.00 and a discounted $41.65 is available for educational licenses. Minor updates are free but major version upgrades do have additional fees.

3). 750 Words


If you struggle to write much at all but want to form a daily writing habit that’s manageable, check out 750 Words . What I like about it is the gamification aspect, it gives you points for writing, plus tracks everything.

Key Features:




4). Blank Slate

Blank-Slate (1)

Sometimes, you just want to jot down ideas quickly. Nothing fancy, no bells and whistles. In that case, Blank Slate is the tool for you. With a clean and super simple interface, you can find a spot to get your notes, ideas, and outlines down.

Key Features:






The last thing you want to worry about when you’re conducting an interview is to find out the recording crapped out halfway through. That’s where helps. It’s an easy way to record interviews and notes and it has a built-in AI that will transcribe your conversation too.

Key Features:




The basic plan offers 600 minutes of recording a month for free. The Pro plan is $13 a month and allows up to 6,000 minutes of recording in 4 hour blocks. The Business plan is $30 per user per month and has all the features of the Pro plan plus additional business features.

6). Write or Die


Basically, you set a word limit, a time limit, and if you want a consequence, reward, or stimulus, and then you’re off to the races. If you don’t hit your word count at the time limit, the Write or Die will let you know (loudly).

Key Features:




7). Reedsy


For authors who are looking to self-publish but want a tool that’s a bit more user friendly than Scrivner, Reedsy is a great choice. It helps with the formatting and conversion of documents. You can export your manuscript directly to ePub and Kindle ready formats with just a few clicks of a button.

Key Features:




8). Google Docs

google docs best writing tools

This one is obvious. A lot of people don’t think about using Google Docs for writing practice, but it makes sense. Google Docs is a free writing tool. It’s also easy to use and can be accessed from pretty much everywhere.

The Best Visual Content Tools For Freelance Writers

6. Greenshot

I’ve captured all the screenshots in this article using Greenshot, my favorite screenshot tool. It’s a free product that silently runs in the background on your PC and captures screenshots when you press the Print Screen key on your keyboard.

Greenshot Pros

Greenshot cons

7. CloudApp

CloudApp Pros

CloudApp cons

8. Canva

Canva is my favorite tool for creating high-quality images for my blog and social media profiles. It’s a user-friendly application with a drag & drop interface that allows you to make any kind of image for your blog or social media.

Its free version has more than 250,000 templates for blog images, social media profiles, cover photos, infographics, etc. Plus, it offers thousands of free stock photos and graphical elements you can drag & drop in your images.

I often use it to convert dry data and numbers into attractive images and infographics for my clients (even when they don’t ask for them.) It makes my content look more professional and makes my clients happy because they feel they’re getting a good deal.

Canva Pros

Canva cons

9. Visme

But sometimes, when I can’t find the image templates I’m looking for, I check Visme for more options. It’s similar to Canva and has thousands of high-quality templates, infographics, and blog and social media images.

Visme Pros

Visme cons

Best books for freelance writers

The Content Fuel Framework by Melanie Deziel – a genius framework for generating content ideas. It’s based on 10 focuses (like people, process, examples, data) and 10 formats (like writing, video, timeline, and map) which can help you generate 100+ ideas when combined.

10x Marketing Formula by Garrett Moon (CoSchedule’s CEO) – see the process that helped CoSchedule grow a truly uncopyable content operation—one that now has millions of pageviews a month and thousands of customers in 100+ countries. The book is engaging and organized well.

Obviously Awesome by April Dunford – not a book on marketing, but on product positioning. Deserves this mention because when you learn where your product fits on the market and the exact difference it makes for your customers, you can market it better. It’s an easy, immediately applicable read.

The Creative Curve by Allen Gannett – if you always thought that great ideas happen thanks to a strike of genius/pure luck, this is the book for you. See the science behind breakout success in dozens of fields. This book will leave you entertained and inspired to take purposeful action.

Break the Wheel by Jay Acunzo – tired of ‘best practices’ and generic, trendy advice? This book shares real examples of exceptional work and six fundamental questions that lead to making best possible decisions. Jay is one of my favorite people when it comes to creativity and building a business on your own terms.

Made to Stick by Chip and Dan Heath – this book unpacks the reasons why some ideas stick around for decades, while others stand zero chance of making it even a week. Full of examples and practical applications of storytelling, emotions, simplicity, and more.

Atomic Habits by James Clear – aproven, four-step approach to developing good habits and getting rid of bad ones. My favorite part? No big, swooping changes needed. This book shows you how to take tiny steps to develop systems instead of goals, and stop relying on motivation and willpower to improve your work and life.

Deep Work by Cal Newport – ever heard me say that long writing stretches are best, and that we can realistically do that only for about four hours per day? This is the book where I learned that. This is the book if you want to create deep focus so you can write exceptional content every day.

Essentialism by Greg McKeown – essentialism is about doing less, but better. If you feel stretched too thin, overworked but unfulfilled, and like your days are slipping away in a sea of tasks, I highly recommend this book. One of the best things I learned from it is to say ‘no’ more often.

Getting Things Done by David Allen – for me, this is the go-to system for ‘stress-free productivity’ because it relies on different inboxes and strategies to process items in those inboxes so I can get things done. If you seem to hold too many things in your head at any one time, this book is for you.

Indistractable by Nir Eyal – the author says that being indistractable is "finally doing what you say you will do." This book will help you understand internal and external triggers and distractions so you can make time for traction in important areas of your work and life.

Freelance writing tools

With organizations wanting to integrate independent writers into their marketing operations and internal product teams, there are vast opportunities for new freelance writers. You may even be eager to pursue this mode of making a living.

72 Must-Have Resources For Freelance Writers

AP Style Remains en Vogue

Long the style bible for journalists and public relations professionals, The Associated Press Stylebook has in recent years been adopted by numerous industries, educational institutions, government entities and other organizations as their in-house guide for content consistency and clarity.

Why? The AP Stylebook is accessible, concise and well-organized. AP style emphasizes straightforward language, and many of its standards — such as those relative to numeric functions — apply more naturally to web-based content than academic guides like The Chicago Manual of Style.

The AP Stylebook is further distinguished by detailed sections on punctuation, media law, business-writing principles and social media guidelines. AP style is also continuously updated to reflect current linguistic trends and the appropriate use of descriptive terms.

Of course, freelancers should defer to their clients’ preferred style guides, but if one isn’t provided or specified, The AP Stylebook is a solid foundation for consistency. Oscar Wilde may have believed consistency “the last refuge of the unimaginative,” but style uniformity offers familiarity and precision, and it is critical to effective content marketing .

Grammar’s Cool

Even if you remember all the grammar-school rules about the likes of apostrophes, comma splices and sentence fragments, it’s — or its? — easy to make simple syntax mistakes over the course of writing a 1,000-word blog.

These blunders are often overlooked when freelance writers edit their — or there or they’re? — own work and read what they meant rather than what actually ended up in print. Most document-processing applications have built-in, if limited, spelling and grammar checkers.

Freelance writers (and freelance editors) seeking a backup assessment of grammar and readability may want to use a more in-depth resource. Grammarly , which utilizes artificial intelligence to identify grammatical errors and imprecise language, and make suggested replacements, has emerged as the most popular digital text assistant.

Unlike the English language, Grammarly’s interface is idiot-proof. The platform is also fast and available in a free version. Other solid grammar-checking applications include Hemingway , Linguix and Outwrite , which offer varying levels of additional writing and editorial tools under their free and paid services.

Beware that while these programs are generally reliable, their suggestions aren’t always on point with the most readable usage or a writer’s linguistic intent. Passive voice, for example, can be purposefully employed, but most grammar-guidance platforms flag passive verbiage by default.

The 6 best resources for every freelance writer

Pursuing a career as a freelance writer can feel overwhelming. You may always feel like you’re hustling. There might also be many things to keep track of and no one else but you to keep yourself motivated during the inevitable rough patches. Fortunately, several tools can simplify the problems you’ll face.

By taking advantage of some of these tools, you’ll give yourself a leg up over your competition and increase your chances of landing the top clients. The following sections offer six types of writing resources that you should have at your disposal when you take the leap toward freelancing.

Top 6 Resources for Freelance Writers

1. Organization tools

A good way to make sure that you’re meeting your goals is to use tools to help you out. Tools like Trello can help you keep track of your schedule, projects, and productivity. You can even add your client as a collaborator on a project so that they can stay up to date with everything going on with it. You may even work with other team members on work management platforms like Asana if the client adds you to any virtual workspaces.

2. Writing advice sites and online communities

Being successful as a freelance writer isn’t always about your writing. It’s important to know your fellow writers and how the business works. There are plenty of blogs, websites, and communities that can help you find the right clients, pitch articles, or secure content marketing work.

Websites like ProBlogger, The Write Life, and Elna Cain can provide insight into creating, publishing, and selling quality content. Online freelance writing communities like Freelance Writers Den can offer support, or you can look for groups on social media sites like Facebook and LinkedIn. You can even try posting on message boards on sites like Reddit.

3. Editing tools

Nothing causes a business to view you as an amateur quicker than grammar mistakes. If you’re going to make a living writing, your grammar must be exceptional, if not perfect. However, time is money, and carefully proofreading and scrutinizing every article for spelling and punctuation can take ages.

Software like Grammarly and ProWritingAid can do it for you. Tools like these will identify errors in your work and suggest solutions, saving you a lot of time. Some, like Grammarly, will even offer ways to make your writing easier to read.

4. CMS platforms and social media marketing tools

As a freelancer, your portfolio is even more important than your resume. Clients want to see writing samples that prove you can handle their work. The best place to display your portfolio is on an attractive website. But as an independent writer, you may not have the budget to hire a website developer or the coding skills to create your own.

A content management system (CMS) platform—like Squarespace, WordPress, or Wix—allows you to make a professional website without programming skills. CMS platforms offer several designs and templates that make it easy to make your portfolio appealing to potential clients.

After you’ve created your website, you’ll have to market it to bring in visitors. You can purchase paid ads on sites like Facebook, Google, and Instagram, or you can use sites like Social Jukebox or Hootsuite to manage your social media posts to target your audience.

5. Online training courses

When it comes to freelance writing, the more skills you have, the better. Strong writing isn’t the only thing clients look for. Skills like SEO and Photoshop can improve your chances of landing work. There are also various types of writing, like blogging, copywriting, and technical writing. A good freelancer should always be learning.

There are plenty of inexpensive or even free ways to learn new skills online. YouTube has a great collection of videos that can teach you just about anything. You can also take courses and tutorials on websites like Coursera, Udemy, or Skillshare on a wide array of subjects.

6. Accounting tools

You’re a writer, not an accountant, and the process of accounting probably doesn’t interest you. Unfortunately, bookkeeping is a vital part of making sure you get paid. You’ll need to create documents like bids, invoices, and receipts for your clients. You’ll also need to keep track of which clients have paid and how much you should be putting aside for taxes.

Software options like FreshBooks and QuickBooks can help you keep up with all of your accounting. Template websites also let you easily create and manage your accounting documents. However, an easier option is to use Upwork, which records all payments and creates invoices, guaranteeing you get paid for your work.

Find content writing opportunities on Upwork

Working as a freelancer can be liberating, but it can also be a lot of work. If you want to be a successful freelance writer, you need to stay on top of every aspect of your small business. Luckily, there are great resources that can make managing your workload easier.

Upwork is another great way to get the ball rolling on your freelance writing career. We help you showcase your skills to clients from all over the world, matching you with the best opportunities for your situation.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

Free Download

The Ultimate Guide to Blogging for Small Business

#1. The Purdue Writing Lab

In this awesome resource, you’ll find a series of informational articles and books on the correct usage of the English language. It’ll help you greatly to update your know-how of writing, and how to do it effortlessly.

#2. The Elements Of Style

#3. Guide to Grammar and Writing

#4. Copywriting 101

Copywriting is a specialty most freelance writers want to delve into. Not only is it lucrative, it’s also compelling and revealing. No doubt about it, if you’re damn good at copywriting, you become highly sought after by clients.

#5. Grammar Girl

Wow Your Clients at All Times from Quick and Dirty tips for resources for freelance writers

This awesome web resource by Mignon Fogarty is your “go-to” website which contains resources and materials on the correct use of grammar. One amazing feature of this resource is that the founder uses humor and everyday examples to drive home her points.

#6. Daily Grammar

Turbocharge your productivity and output

A typical day in your life as a freelance writer involves writing articles for clients, prospecting to new clients, following latest industry trends, reaching out on social media platforms, hanging out with colleagues, and so many more.

#31. Stay Focused App

Sometimes, you’d have planned how you want to spend your time writing that client’s article, only to find out hours later that you’re either checking out celebrities on Instagram, chatting on Facebook, or trolling on Twitter.

#32. Zen Pen

#33. Cold Turkey

#34. Todoist

#35. Marina Timer

marinaratimer for resources for freelance writers


Importance of B2B Marketing

For marketers, one of the most significant differences between B2B and B2C is the gross global merchandise volume. According to Shopify, B2B has a 257.4 percent larger ecommerce market than B2C. Combine that with an average order value more than double that of B2C, and the importance of generating B2B leads becomes clear:

Current Trends in the World of B2B Marketing

1. Widened Distribution Span

B2 B’s marketing strategy enables businesses to stretch their reach and bring more customers under its jurisdiction. They don’t have to restrict themselves from venturing out to the corners of the world. Using the internet, they can reach all kinds of customers without any issue.

2. Reduced Cost of Products and Services

B2B strategy requires businesses to get to know the interests and needs of the client they are going to target. This increases the investment volume to a large extent. In addition, businesses must know their local suppliers and their customers. For this, interviews or surveys can be conducted.

3. Zero-Cost Marketing Techniques

Advertising now has moved beyond television and newspapers. With the help of the internet, you can target your audience worldwide. This is the age of innovation and creativity, so you need to make sure that the content is catchy. Advertising on social media platforms is the entire game.

4. Creates Space for Innovation

With e-commerce, businesses can market their products or services in a wide variety of ways. It further allows them to maintain a stable and sound market image. Virtual banking, online shopping, online business transactions, etc., all get eased up due to e-commerce.

5. Lower Operating Cost

Initially, the operating costs are way too high. Using new technologies, advertising, product or service expansion, etc., require vast amounts of investments to be made. In the short run, it may be expensive, but the benefits that the businesses get in the long haul outweigh the costs.

What Is B2B Marketing?

As always, we must be clear about our definitions. What are business-to-business markets and what is B2B marketing? To answer these questions it is useful to consider the value chain that starts with a consumer demand and from which dozens of business products or services are required. Take the example of the simple shirts that we buy. They do not arrive in the shops by accident. There is a value chain of enormous complexity that begins with cotton or some other fibre that must then be woven into cloth, which in turn is machined into a garment, packed and distributed through various levels until finally we pick it from the shelf. This is illustrated in the diagram below. We call this the chain of derived demand since everything to the left hand of the shirt is pulled through as a result of the demand for the product. Businesses sell cotton to merchants who sell it to spinners who sell it to weavers who sell it to garment makers and so on. None of the businesses buy the products for pure indulgence. They buy them with the ultimate aim of adding value in order that they can move the products down the chain until they finally reach us, the general public.

B2B Marketing: Chain Of Derived Demand

B2B marketing is therefore about meeting the needs of other businesses, though ultimately the demand for the products made by these businesses is likely to be driven by consumers in their homes.

Businesses buy products with the aim of adding value in order to move the products down the chain until they finally reach the general public.

10 Reasons Why B2B Marketing is Special and Different to Consumer Markets

1. B2B Markets Have A More Complex Decision-Making Unit

In most households, even the most complex of decisions is confined to the small family unit while items such as clothes, food and cigarettes usually involve just one person. The decision making unit (DMU) in business-to-business markets is highly complex or at least it has the potential to be so.

Ordering products of low value and low risk (such as the ubiquitous paper clip) may well be the responsibility of the office junior. However, the purchase of a new plant that is vital to a business may involve a large team who makes their decision over a protracted period. The DMU at any one time is often ephemeral – specialists enter and leave to make their different contributions and, of course, over time people leave the company or change jobs far more frequently than they change family unit.

Value Marketing & Value Selling In B2B Markets

This complexity and dynamism has implications for business-to-business markets. The target audiences for B2B communications are amorphous, made up of groups of constantly changing individuals with different interests and motivations. Buyers seek a good financial deal. Production managers want high throughput. Health and safety executives want low risk. And those are just their simple, functional needs. Each person who is party to the DMU will also bring their psychological and cultural baggage to the decision and this can create interesting variations to the selection of products and suppliers.

Business-to-business marketing: The Risk-Value Purchasing Decision Matrix

Figure 2 above divides business-to-business purchases into four categories according to their financial value and the level of business risk associated with the purchase. Each of these categories gives rise to different purchasing behavior and different complexities.

  • Low-risk, low-value purchases are the least distinct from consumer purchases. They often involve just one, frequently junior person. There is little financial or business risk involved on getting the decision wrong, meaning that relatively little thought goes into the decision.
  • Low-risk, high-value items such as raw materials typically involve a mixture of technical and purchasing personnel, and often very senior people such as board members. This complexity is necessary to ensure that price is minimized without impacting upon quality. Purchasing personnel would usually be the key decision makers on a transaction-by-transaction basis, under the general guidance of more technical employees, who would review suppliers periodically.
  • Low-value, high-risk items such as office insurance would similarly involve a mixture of specialists and purchasers. As the ‘risk’ is in the product rather than the price, and as each transaction is likely to be unique, an expert (in this case perhaps an in-house legal expert) would tend to be the key decision maker every time a purchase takes place.
  • High-value, high-risk purchases are the most distinct from consumer purchases, with a large number of senior decision makers evaluating a large range of purchase criteria. In the case of plant equipment, we might expect a CFO, R&D Director, Production Director, Purchasing Director, Head of Legal Department, CEO and a number of upper-management department heads to be involved.

What Is B2B Marketing? A Typical Decision Making Unit In A B2B Environment

Faced with a multifaceted and knowledgeable buyer, it is critical that the B2B marketer demonstrates a high level of expertise in all of its interactions with the target audience. This refers not only to product knowledge, but also to the technical and other back-up that the buyer will receive throughout the life of the purchase.

Business-to-business marketers need to fully understand the different needs of decision makers – often within the same customer.

2. B2B Buyers Are More “Rational”

The description of business-to-business buyers as more ‘rational’ than their consumer counterparts is perhaps controversial, but we believe true. We may not leave our emotions at home when we go to work, but most of us attach them to a tight leash and try to keep them away from our colleagues.

Would the consumer who pays $3,000 for a leather jacket that is less warm and durable than its $200 counterpart in the shop next door make a similar decision in the workplace? What about the person who spends 800,000 for a season ticket at a football club that has just been relegated and frustrates them every Saturday, or $6.50 on a packet of cigarettes that excludes them from indoor public places and puts them at risk of serious disease – would the same person choose to buy, for example, a computer that consistently infuriated them or an asbestos roof that risked their own health and that of their colleagues?

#5 Invest In Thought Leadership Marketing

Thought leadership–driven marketing has real benefits—96 percent of B2B buyers want content with more input from industry thought leaders. Besides acting as a natural PR machine for your brand, content from trusted experts helps build your credibility and subtly increases the value of your product or service.

With so many channels to utilize, B2B marketing is only going to get more challenging. That’s why it is so important to experiment with strategies that engage your audience in innovative ways. Traditional campaigns are passé, and they are not going to convince the new age of decision-makers—the 20- to 35-year-olds who are increasingly filling leadership roles.

To be successful as a B2B marketer today you need to bring fresh ideas to the table. There are tons of new opportunities out there, and we hope that a few of the strategies we’ve covered above will help you make an impact and get high-quality leads for your business.


7 Tips to Write Catchy Blog Post Titles that Get More Clicks

Comparison articles are very nice when you’re strictly looking at two things side by side. If you’re choosing between the two, these articles will weigh the options for you so you don’t have to do extensive research.

The Google results page for the search'beyonce

How to write better titles for your blog posts (7 tips)

An ideal title includes a blend of concrete information, intriguing hints at what the post contains, and qualities search engine algorithms like. Achieving a balance of these elements will make for clickable, optimized blog post titles.

1. Tell readers what to expect (and deliver it) to prevent confusion

The internet is full of content, which can lead to information overload for readers. When hundreds of results come up for their search terms in Google, people don’t have time to casually peruse every article on the results page.

Readers want to know what they’re getting into before they click on a headline, which is why you want yours to clearly state what your posts are about. Then your content should deliver whatever your blog post titles have promised so that your visitors don’t feel that they’ve wasted their time.

A Buzzfeed article headline about the new trailer and release date for Big Little Lies.

Anyone who clicks on the headline can feel confident about what they’re getting into. People who aren’t interested in Big Little Lies know they don’t need to read any further, while those who are get exactly what they’re looking for by clicking through: the trailer, the release date, and a few comments on the upcoming season.

When writing your titles, try to be specific. A vague headline such as “Big Little Lies Season 2” would be less compelling than the example above because it doesn’t promise any benefits to the reader. Telling readers to expect the trailer and release date will get them excited.

2. Share a story to make readers want to know more

Everyone loves a good story. If your blog post titles can convey one without giving too much away, they’ll catch your readers’ eyes. Even if they’re only loosely interested in the subject, a reader may be willing to click on a headline just to learn what happened.

A headline about a priest who rescued relics from the Notre Dame Fire with help from a human chain.

If the title had been something like “Relics Saved from Notre Dame Fire”, the post likely wouldn’t receive as much attention. For casually interested readers, everything they need to know is in the headline – the relics are safe.

However, in the actual headline, a hero is introduced, and details of his heroic acts are promised. Even if readers know the relics are safe, they may be interested to learn more about this central character and the human chain that helped him rescue the artifacts.

Writing these types of headlines requires careful thought. You don’t want to give too much away, but you also want to share enough to draw readers in. Try introducing an important character or object and sharing a little about why they’re essential.

3. Provide useful information that solves a problem

As you may know from personal experience, people often use search engines to find information on how to do things. People have problems, and the internet has solutions. If your articles include answers to common problems, you should make sure your blog post titles reflect this.

Examples of post titles from the wikiHow Main Page.

Note that they all start with “How to”. This isn’t just a stylistic choice on the part of the website. Searchers often use terms such as “how”, “why”, and “what” when looking up information in search engines, which makes these titles ideal for top ten spots on SERPs.

4. Use numbers and statistics to provide clarity

Many online content creators have noted that including numbers or statistics in their headlines brings more traffic. It’s difficult to pin down why, but it could be the appeal in the clarity numbers provide. If a headline reads “25 cute pictures of kittens”, you know what you’re in for.

An article headline from Buzzfeed about stressful television scenes.

Using numbers is a fast way to give readers an idea of how long a post will be – in this case, at least long enough to list 31 scenes from television shows. They can also spark readers’ curiosity. People may not want to read an article about stressful moments in TV shows, but they might want to know how many of these 31 scenes they’ve watched.

While you certainly don’t want to start stuffing numbers into every one of your blog post titles, using them where they make sense is wise. If you’re going to offer any kind of list within your post, adding a number to the headline is an easy way to increase your chances of getting more clicks.

How to Create Killer Blog Titles

In your content strategy, blogging for business is dependent on your keywords analysis, as we learned. By now, you’ve created a solid foundation of content around your keywords and are ready to create a killer blog post. Where do you begin? You start with a good blog title.

According to Wired, a really good headline can spike your traffic by 500%. If you’re reading this, that means our blog title – in the ‘how to’ style stood out. Let’s review all the different blog styles to learn how to optimize them for a better click-through rate. We will define click-through rate for you as well.

Automatically generate blog titles around your keywords in seconds. Your title will be optimized to increase your click-through rates without needing to do your own research. We save you valuable time while helping increase your website traffic.

Begin a blog with a good blog title and white coffee mug

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. CTR is commonly used to measure the success of an online advertising campaign, as well as the effectiveness of a content campaign.

9 Types of Articles for Creating the Best Blog Post Titles

Blog writing quotes on blog title help

1 – ‘Listicle’ Blog Titles: Examples, Benefits and Tips

A listicle blog title is a short-form of blog writing that uses a list as its thematic structure, as in creating content around a list of numbered items. Here are a few examples of listicle articles:

The benefit behind a listicle article is the psychological aspect of it. When a reader sees the number of items in a listed title it offers them a sense of how long the article will be. It also helps them to understand how much information they will get out of it and how much time they have to spend reading it.

Here are some pro tips for writing a killer listicle blog:

2 – ‘How To’ Blog Titles: Examples, Benefits and Tips

Creating an article that educates your audience is a great way to showcase value in your content. One of your main goals in your content strategy is to become a valuable resource to your reader. Here’s where the ‘how to’ blog style comes in.

A how to article teaches the reader to accomplish a specific task. This task could be anything from learning a new skill to fine-tuning an ability to get a task done. The article should be definitive, resourceful and straight to the point.

Here are a few quick tips to curating a ‘how to’ article that pops:

3 – ‘Question’ Blog Titles: Examples, Benefits and Tips

Question articles are blogs that ask the question in the headline with the intent of educating them throughout the article. The psychological impact is to encourage an emotional response to find out the answer to their very own question. Here are a few examples of question articles:

Here are your go-to tips for a successful question-based article title that will draw in more readers:

4 – ‘Where, What, Why’ Blog Titles: Examples, Benefits and Tips

When you create question-based articles, it allows you to see what your readers are asking in the search engines. This brings us to the type of article that surrounds ‘where, what and why’ titles. They are all very popular amongst high ranking blog headlines.

Where, what and why articles are blog headlines including those exact words with the intent to answer each. A where article might answer the query, where a resource may be, either geographically, digitally or metaphorically. A what article will define what the article will cover in detail.

Here are some pro tips for successful where, what and why articles:

5 – ‘Mistakes, Fixes, Errors’ Blog Titles: Examples, Benefits and Tips

Writing blog headlines on a computer having a cup of coffee

Just about everyone has searched for articles on how to fix mistakes, errors or help with a problem. That’s why these blog titles are so popular in the search engines. Incorporating them into your title is important!

A mistake, fix or error based blog title is a headline based on helping the reader avoid mishaps. It may be in the form of a “don’t do this” or “watch out for that” style, or it may simply read, “fixes for” or “help with” certain tasks. The different forms pertain to various tasks in their relative fields.

These tips will maximize reach for a mistake, fix or error based article:

6 – ‘Ultimate Guide’ Blog Titles: Examples, Benefits and Tips

These tips will help your ultimate blog title hit the search engines faster:

7 – ‘Keyword Trigger’ Blog Titles: Examples, Benefits and Tips

Keyword trigger blog titles are article headlines that begin with your primary or secondary keyword for the topic of choice. If you begin your article title with the keyword, it has the ability to trigger search engines to index it for query. Here are some great examples of keyword trigger titles:

Use these tips to help your keywords trigger the search engines to find your blog:

8 – ‘Increase, Boost, Grow’ Blog Titles: Examples, Benefits and Tips

If you’re building a business or trying to learn how to grow, you most likely will be searching for related content for help. Consumers, business owners and students will all search for ways to maximize their ability for growth. That’s where these blog titles come in handy!

iPad with books on blog title writing

An ‘increase, boost or grow’ style blog title suggests that the article will help them to optimize whatever topic is at hand. The article will cover ways in which the reader can maximize their tools, knowledge and resources to grow. Here are some excellent blog title examples:


What is Content Writing? (Beginners Guide)

The benefits of using an intermediary like Upwork or Fiverr is that a freelance content writer can focus on their work and not on client acquisition. The problem is that:

content writing rates payscale

Average Content Writer Salary By State

What am I worth?

Content Writer average salary by State

How much should you get paid?

Highest Paying Cities For Content Writer

Recent Job Searches

The average Content Writer salary is $60,383 per year, or $29.03 per hour, in the United States. People on the lower end of that spectrum, the bottom 10% to be exact, make roughly $43,000 a year, while the top 10% makes $83,000. As most things go, location can be critical. Nevada, Utah, California, Alaska, and Washington provide the highest Content Writer salaries.

What does a content writer actually do?

As the definition of content in the digital marketing world continues to evolve, the role of a content writer can vary. Some content writers focus specifically on a certain aspect of content production, such as researching and writing blog posts optimized for the search engines.

They can help with pinpointing potential terms and phrases you should be using in your content. Some will also give you guidance on things like long-tail and semantic keywords.

Content strategy: Content writers can work solar or with content marketing specialists and assist you in developing an end-to-end content strategy. This could involve determining what kind of blogs, eBooks, listicles, and whitepapers you should develop and publish.

Content production: Perhaps the most important role of a content writer is actually creating content. These professionals create everything from blog posts to web pages on the behalf of a client.

Some will offer things like edits and updates for free with their work. You may also be able to request ongoing metrics to see how content is performing.

However, some content writers do all of their proofreadings and editing themselves. This could mean you need to pay for additional hours of service, however.

Publishing and outreach: Content writers will usually be able to upload your content to your chosen platform. This could mean adding posts to a WordPress site and scheduling them.

Many professionals will also help with the creation of a content calendar, so you know exactly when to publish and promote each piece of content. Certain content writers can also assist with outreach to other guest blogs and publications,

The exact work done by your content writer will depend on who you hire. As the content writing marketplace grows more saturated, many professionals are offering bonus services to increase their opportunities for attracting customers.

What is makes their blogs and writing so profitable?

People definitely won’t purchase something they don’t know about. Therefore it is important to make people aware of the product or services you provide. Being noticeable in the market is highly essential, as it helps you to find clients and customers.

Well, writing as a profession cannot be pursued by just anyone. Almost everyone in content writing has an interest in writing. Otherwise one without interest cannot sustain this career as a long-term career. It takes a lot of patience to build a foundation as a content writer.

Now that passion is turned into a profession, being money minded can help one earn a living. Successful bloggers and writers are found to use smarter ways to gain traffic. Using eye-catchy headlines, driving traffic from social media platforms, investing money in marketing practices are some of the things highly successful bloggers and writers exercise.

Instead of depending on the traffic, learning about how big is your audience and how many active readers a blog has could help one understand better how well their blog is performing.

A highly recommended way to find a potential audience is through email subscriptions. This method is proven highly effective by some of the most successful and exceptionally well-performing blog writers.

Content writing salary could be multiplied by exercising such techniques. Content writers practising marketing strategies are more likely to earn better content writing salaries than others.

A content writer can earn a considerably higher amount than other creative departments. There is a lot of money in this industry; one should know to extract it with content writing and marketing.

The above were some of the practices that could help one grow their writing career. Exercising these practices have proved to be highly beneficial in terms of the money writers earn from content writing.

The doubts initially people have who are willing to start their career in this industry is generally about how much they can earn. If you have an interest in writing, you can go after earning money from writing.

My Advice to Writers

Based on my own experiences, the experiences of the more successful freelance writers I know, and the results of the survey, I can deliver a few points of advice that should apply to just about any freelance writer looking to improve.

First of all, stick with it. If you want to make a career out of writing, you need to put in the time. A lot of success comes down to meeting the write people, and you’re not going to be able to jump in as an inexperience newbie and make the right kind of connections. Serious clients aren’t going to entertain someone with no portfolio and no recommendations, after all.

That’s not to say that you need to do your time in the grunt mills. Content mills like Textbroker have so little room for advancement that they’re more just for filler and education. You can make some money, you can get the hang of the style guide, but once you’ve done your time you should pack up and move on to better paying gigs.

Where do you find those gigs? Well, according to the survey, clients come from a handful of different sources. You can get hired on as a writer working for a content production agency, which is like a step up from the content mills. You can take a further step up and partner with another freelancer, a designer or professional making sites who can sell your content production services. In fact, a good portion of high earners work with the high-end boutique content production groups.

Otherwise, the ideal hookup seems to be working directly with various businesses. Small businesses, those with 50 or fewer employees, make up the majority of high earners. A majority of the minority come from working with businesses with over 51 employees, so the vast majority of high earners are working directly with businesses.

What Clients Writers Work With

Define Your Content Writing Rates

  • The more experienced you are, the more you focus on content close to sales (like copywriting and ebooks), and the more complex the project, the more you can charge.
  • Aim to work outside freelance marketplaces; develop your writing site, and attract clients there. Focus on building relationships with your clients so you can get repeat and referral work.
  • Per-project fees are better than per-word. Per-hour pricing isn’t common, although you can use it to base your project fees.
  • English Native speakers from countries like the US and Australia make an average of $25 per hour, while Canadians make 22% less than them, and British writers make 10% more. If you live outside these countries, you can adapt your fees accordingly. But remember, your location shouldn’t be the only factor you take in your calculations. What matters is your content quality, not where you live.

These writing rates are only a point of reference. If you can develop your brand and provide a unique, high-value service to your clients, you can charge as much as you want.