7 Tips to Write Catchy Blog Post Titles that Get More Clicks

Comparison articles are very nice when you’re strictly looking at two things side by side. If you’re choosing between the two, these articles will weigh the options for you so you don’t have to do extensive research.

The Google results page for the search'beyonce

How to write better titles for your blog posts (7 tips)

An ideal title includes a blend of concrete information, intriguing hints at what the post contains, and qualities search engine algorithms like. Achieving a balance of these elements will make for clickable, optimized blog post titles.

1. Tell readers what to expect (and deliver it) to prevent confusion

The internet is full of content, which can lead to information overload for readers. When hundreds of results come up for their search terms in Google, people don’t have time to casually peruse every article on the results page.

Readers want to know what they’re getting into before they click on a headline, which is why you want yours to clearly state what your posts are about. Then your content should deliver whatever your blog post titles have promised so that your visitors don’t feel that they’ve wasted their time.

A Buzzfeed article headline about the new trailer and release date for Big Little Lies.

Anyone who clicks on the headline can feel confident about what they’re getting into. People who aren’t interested in Big Little Lies know they don’t need to read any further, while those who are get exactly what they’re looking for by clicking through: the trailer, the release date, and a few comments on the upcoming season.

When writing your titles, try to be specific. A vague headline such as “Big Little Lies Season 2” would be less compelling than the example above because it doesn’t promise any benefits to the reader. Telling readers to expect the trailer and release date will get them excited.

2. Share a story to make readers want to know more

Everyone loves a good story. If your blog post titles can convey one without giving too much away, they’ll catch your readers’ eyes. Even if they’re only loosely interested in the subject, a reader may be willing to click on a headline just to learn what happened.

A headline about a priest who rescued relics from the Notre Dame Fire with help from a human chain.

If the title had been something like “Relics Saved from Notre Dame Fire”, the post likely wouldn’t receive as much attention. For casually interested readers, everything they need to know is in the headline – the relics are safe.

However, in the actual headline, a hero is introduced, and details of his heroic acts are promised. Even if readers know the relics are safe, they may be interested to learn more about this central character and the human chain that helped him rescue the artifacts.

Writing these types of headlines requires careful thought. You don’t want to give too much away, but you also want to share enough to draw readers in. Try introducing an important character or object and sharing a little about why they’re essential.

3. Provide useful information that solves a problem

As you may know from personal experience, people often use search engines to find information on how to do things. People have problems, and the internet has solutions. If your articles include answers to common problems, you should make sure your blog post titles reflect this.

Examples of post titles from the wikiHow Main Page.

Note that they all start with “How to”. This isn’t just a stylistic choice on the part of the website. Searchers often use terms such as “how”, “why”, and “what” when looking up information in search engines, which makes these titles ideal for top ten spots on SERPs.

4. Use numbers and statistics to provide clarity

Many online content creators have noted that including numbers or statistics in their headlines brings more traffic. It’s difficult to pin down why, but it could be the appeal in the clarity numbers provide. If a headline reads “25 cute pictures of kittens”, you know what you’re in for.

An article headline from Buzzfeed about stressful television scenes.

Using numbers is a fast way to give readers an idea of how long a post will be – in this case, at least long enough to list 31 scenes from television shows. They can also spark readers’ curiosity. People may not want to read an article about stressful moments in TV shows, but they might want to know how many of these 31 scenes they’ve watched.

While you certainly don’t want to start stuffing numbers into every one of your blog post titles, using them where they make sense is wise. If you’re going to offer any kind of list within your post, adding a number to the headline is an easy way to increase your chances of getting more clicks.

How to Create Killer Blog Titles

In your content strategy, blogging for business is dependent on your keywords analysis, as we learned. By now, you’ve created a solid foundation of content around your keywords and are ready to create a killer blog post. Where do you begin? You start with a good blog title.

According to Wired, a really good headline can spike your traffic by 500%. If you’re reading this, that means our blog title – in the ‘how to’ style stood out. Let’s review all the different blog styles to learn how to optimize them for a better click-through rate. We will define click-through rate for you as well.

Automatically generate blog titles around your keywords in seconds. Your title will be optimized to increase your click-through rates without needing to do your own research. We save you valuable time while helping increase your website traffic.

Begin a blog with a good blog title and white coffee mug

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. CTR is commonly used to measure the success of an online advertising campaign, as well as the effectiveness of a content campaign.

9 Types of Articles for Creating the Best Blog Post Titles

Blog writing quotes on blog title help

1 – ‘Listicle’ Blog Titles: Examples, Benefits and Tips

A listicle blog title is a short-form of blog writing that uses a list as its thematic structure, as in creating content around a list of numbered items. Here are a few examples of listicle articles:

The benefit behind a listicle article is the psychological aspect of it. When a reader sees the number of items in a listed title it offers them a sense of how long the article will be. It also helps them to understand how much information they will get out of it and how much time they have to spend reading it.

Here are some pro tips for writing a killer listicle blog:

2 – ‘How To’ Blog Titles: Examples, Benefits and Tips

Creating an article that educates your audience is a great way to showcase value in your content. One of your main goals in your content strategy is to become a valuable resource to your reader. Here’s where the ‘how to’ blog style comes in.

A how to article teaches the reader to accomplish a specific task. This task could be anything from learning a new skill to fine-tuning an ability to get a task done. The article should be definitive, resourceful and straight to the point.

Here are a few quick tips to curating a ‘how to’ article that pops:

3 – ‘Question’ Blog Titles: Examples, Benefits and Tips

Question articles are blogs that ask the question in the headline with the intent of educating them throughout the article. The psychological impact is to encourage an emotional response to find out the answer to their very own question. Here are a few examples of question articles:

Here are your go-to tips for a successful question-based article title that will draw in more readers:

4 – ‘Where, What, Why’ Blog Titles: Examples, Benefits and Tips

When you create question-based articles, it allows you to see what your readers are asking in the search engines. This brings us to the type of article that surrounds ‘where, what and why’ titles. They are all very popular amongst high ranking blog headlines.

Where, what and why articles are blog headlines including those exact words with the intent to answer each. A where article might answer the query, where a resource may be, either geographically, digitally or metaphorically. A what article will define what the article will cover in detail.

Here are some pro tips for successful where, what and why articles:

5 – ‘Mistakes, Fixes, Errors’ Blog Titles: Examples, Benefits and Tips

Writing blog headlines on a computer having a cup of coffee

Just about everyone has searched for articles on how to fix mistakes, errors or help with a problem. That’s why these blog titles are so popular in the search engines. Incorporating them into your title is important!

A mistake, fix or error based blog title is a headline based on helping the reader avoid mishaps. It may be in the form of a “don’t do this” or “watch out for that” style, or it may simply read, “fixes for” or “help with” certain tasks. The different forms pertain to various tasks in their relative fields.

These tips will maximize reach for a mistake, fix or error based article:

6 – ‘Ultimate Guide’ Blog Titles: Examples, Benefits and Tips

These tips will help your ultimate blog title hit the search engines faster:

7 – ‘Keyword Trigger’ Blog Titles: Examples, Benefits and Tips

Keyword trigger blog titles are article headlines that begin with your primary or secondary keyword for the topic of choice. If you begin your article title with the keyword, it has the ability to trigger search engines to index it for query. Here are some great examples of keyword trigger titles:

Use these tips to help your keywords trigger the search engines to find your blog:

8 – ‘Increase, Boost, Grow’ Blog Titles: Examples, Benefits and Tips

If you’re building a business or trying to learn how to grow, you most likely will be searching for related content for help. Consumers, business owners and students will all search for ways to maximize their ability for growth. That’s where these blog titles come in handy!

iPad with books on blog title writing

An ‘increase, boost or grow’ style blog title suggests that the article will help them to optimize whatever topic is at hand. The article will cover ways in which the reader can maximize their tools, knowledge and resources to grow. Here are some excellent blog title examples: